Martin Beltone Guitars





Beltone was a house trade name for Perlberg and Halpin, a New York City based musical merchandise wholesaler and jobber.

Martin produced only a small number of the many Beltone instruments made by different firms, all ordered in the summer of 1922. 

Martin provided 27 guitars, 154 ukuleles, and 54 mandolins, all ordered on May 2, 1922 and shipped between mid-June and mid-August except for two orders of ukuleles ordered in August and shipped in the fall.

the instruments had no serial numbers.


 1922 Martin Beltone 2-17 Guitar








 
  
This example has an oversize bridge which is most likely a later addition. 


 

Perlberg and Halpin ordered twelve 2-17C, twelve 0-18C, and three 2-17 labeled Special 1, Special 2, and Special 3.

The wholesale prices are:

2-17C    $12.50

0-18C    $15.00

2-17 Special 1    $13.50

2-17 Special 2    $15.50

2-17 Special 3    $16.50

We do not know the specifications for each.  Note that the $15 guitar is listed as a Style 18, while the slightly more expensive $15.50 guitar ordered at the same time is a Style 17! 

In the case of S.S. Stewart "Company" guitars made for Buegeleisen and Jacobson, the "Style 17 Special" guitars had spruce tops, not the usual mahogany tops of a Style 17.  So in effect, all bets are off! 

We can say that $25, or $12.50 wholesale, was the standard price for a Martin 2-17 at the time, which is the selling price of the listed 2-17C. 

The "Company Guitars" did have the single ring rosette, and more elaborate binding before simplifying the trim and lowering the price of the 2-17 for the Depression, so the guitar illustrated may very well be a standard 2-17C.



Shipped June 27, 1922

 

Shipped July 7, 1922



Shipped July 29, 1922





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